Empowering Africa, One Business at a Time.
At Assunify, we're creating more than just tools - we're building Africa's first unified digital marketplace where businesses connect, grow, and thrive together.
Our Story
Our story began right here in Cameroon. Walking through the bustling markets and shops of our cities, our founder JOEL EMOH discovered a critical gap: many local business owners weren't aware of how to bring their businesses online, while others struggled with fragmented, complex solutions that didn't work for our context.
As a Cameroonian who grew up witnessing these challenges, Joel envisioned something bigger than just another digital solution. He saw the potential for a unified platform that would not only help businesses go digital but connect them in ways never before possible in our region.
That's why we created Assunify - Africa's first truly integrated digital marketplace. We don't just provide tools; we create connections. When a customer searches for a product or service, our platform shows them all available businesses in our ecosystem, letting them choose based on location, services, and community recommendations. It's like having all of Cameroon's businesses in your pocket, organized and accessible.
We start by educating business owners about the power of digital presence. Then, we provide them with affordable, easy-to-use tools that work even with unstable internet. But what makes us truly unique is how we connect these businesses together. A customer looking for a phone repair shop might also need a case seller nearby. A restaurant might need reliable delivery partners. Our platform makes these connections seamless.
Today, we're proud to be building Cameroon's most comprehensive business ecosystem. Whether you're a small shop owner taking your first steps online, or a growing company looking to expand your digital presence, we're here to help. We understand your challenges because they're our challenges too. We're not just another tech company - we're your partners in creating a connected, thriving digital marketplace for Africa.
Our Mission & Vision
Our Mission
To bridge the digital divide for African businesses by creating an interconnected marketplace, educating business owners about digital opportunities, and providing the tools they need to thrive in a connected economy.
Our Vision
To build Africa's largest unified digital marketplace, where 50,000 interconnected businesses create opportunities, drive innovation, and grow together by 2030.
Our Core Values
Accessibility
We ensure every business can join the digital economy, with solutions that work on any device and adapt to varying internet conditions.
Affordability
Fair, transparent pricing that lets businesses start small and scale up as they grow in our ecosystem.
Community
We build interconnected business communities, fostering partnerships and creating opportunities for mutual growth.
Innovation
We create solutions that bridge traditional and digital commerce, making technology work for Africa's unique business landscape.
Our Team
Joel Emoh
Founder & CTO
A visionary full-stack developer and tech leader with over a decade of experience building scalable solutions. Joel has successfully led cross-functional teams in delivering cutting-edge projects across AI, cloud architecture, and enterprise solutions. His expertise spans modern web technologies, cloud infrastructure, and secure system design, with a particular focus on creating accessible tech solutions for African businesses.